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Digital lifestyles create a way to segment our target market
One of the biggest challenges with online marketing is segmenting your market. The normal demographic, geographic and psychgraphic segmentatics tools don’t always work when looking at digital...
View ArticleInsight into how Generation Y use social media
MTV Online presenter Tom Thurlow went on the streets to ask students about their digital lifestyle. What mobiles are they carrying and why? Are they adopting Foursquare or Facebook Places? Do any of...
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Generation Y in South Africa – A Short Study
Over the last month we ran a small study on Generation Y in South Africa. We interviewed 144 students with an average age of 18 years old. The gender split was 60% female and 40% male. As the size of...
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